Zhao Lusi’s “Almost Lover” Behind Tourism Wave to Hangzhou

Rising to popularity with last year’s Hidden Love <偷偷藏不住> and showcasing strong acting in her recent drama The Story of Pearl Girl <珠簾玉幕>, actress Rosy Zhao Lusi (趙露思) has won over fans and viewers alike.

In her latest dramatic endeavor Almost Lover <戀人>, the 26-year-old actress pairs up with The Tale of Rose’s <玫瑰的故事> Peng Guanying (彭冠英) in a romance oozing dreamy, sweet vibes. Shot by Hangzhou’s Xianghu Lake, the buzz surrounding the duo’s romantic visuals has brought tens of thousands of tourists to the lake in Hangzhou’s latest local tourism surge, proving the actress’s enduring popularity!

Zhao Lusi’s Widespread Fashion Appeal 

Driving a fashion frenzy with her chic mix-and-match wardrobe pieces in Hidden Love, Zhao Lusi-inspired looks became hit bestsellers online, making her a top influence on the e-commerce platform in 2024. Her widespread appeal also nailed her 27 commercial brand endorsements and three luxury brand endorsements as at November, making her the female artiste with the highest commercial value in China. Growing in popularity since her styling choices in Love’s Ambition <許我耀眼> became hot searches every time they were unveiled, such is the actress’ endless appeal that even an army-style green military jacket she wore on her day off from filming flew off shelves, leaving sellers unable to restock on time.

With winter splendor unveiling to cypress trees’ magnificent gradation of color, Zhao Lusi’s tasteful styling – she was seen in a black turtleneck sweater paired with long skirt – has elevated the place’s scenic charm, drawing praise from netizens who exclaimed “This should be the standard of all idol dramas!”

After news dropped about Almost Lover being filmed on location in picturesque Hangzhou, the place not only became the new go-to romantic power spot, but further drew tens of thousands of tourists daily, who were keen to catch a glimpse of the actress’s charm! A Hangzhou national tourism resort even specially hired a photographer to “coincidentally” bump into Zhao Lusi and her co-star during the drama’s filming to capture photos of the two’s romantic scenes.

Not the first time that idol dramas sparked local tourism surges within China, Crystal Liu Yifei (劉亦菲) and Li Xian’s (李現) rural escapism drama Meet Yourself <去有風的地方> had also had the same effect on making Yunnan’s Dali Old Town a highly sought destination, prompting the city to openly credit the production for the popularity boost.

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